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Your Own Loyalty Platform – With an Optional Bridge to TAP's Marketplace
Launch a fully branded, enterprise-grade loyalty and engagement platform in weeks, not years. Run your own closed-loop points program—and, if you choose, let customers convert those points into TAP points redeemable in the TAP Marketplace.
WHO THIS IS FOR
Built for organizations that want a serious loyalty solution without starting from zero
The white-label TAP platform is built for organizations that want a serious loyalty and engagement solution without starting from zero:
Retail & Supermarkets
Retail & supermarket groups
QSR & Restaurants
QSR and restaurant chains
Travel & Mobility
Airlines, mobility and travel brands
Financial Services
Telcos, banks, and card issuers
DTC & Marketplaces
Large DTC brands and marketplaces
Franchise Systems
Franchise systems and mall operators
You probably already have something:
  • A legacy points program bolted onto old systems
  • A basic loyalty module inside your commerce stack
  • A patchwork of in-store, online, and card-linked offers that don't talk to each other
You know loyalty is strategic. You also know:
  • Building a modern, omnichannel program in-house is a multi-year, multi-million project.
  • Most "white-label" vendors give you yet another walled garden that doesn't do anything beyond your brand.

White-label TAP gives you:
  • A fully branded, segregated loyalty instance you control,
  • All of TAP's engagement features (except TAP Pay), and
  • A unique option to bridge your private program into the TAP Marketplace via point conversion—only if and when you want it.
WHAT WHITE-LABEL TAP ACTUALLY IS
A segregated, branded instance of TAP's loyalty & engagement engine, deployed under your brand.
You get:
Your own isolated environment
Data and configuration are not shared with other brands.
Your own branding, domains, and UX
Customers see your program, not ours.
Full access to TAP's loyalty primitives:
  • Points engine
  • Referrals & attribution
  • Check-ins & QR engagement
  • Surveys & feedback
  • Coupons/offers (if you want them)
  • Messaging & segmentation
  • Marketplace & rewards
No TAP Pay
You keep your existing payment rails and acquirers.
To your customers, it's your loyalty program. To your teams, it's a modern, API-first platform you didn't have to build.
THE DIFFERENTIATOR
Closed-Loop Program with an Optional TAP Bridge
Most white-label loyalty platforms are closed islands:
  • Points only work inside that brand's ecosystem.
  • If customers don't care enough about the catalog, the program stagnates.
  • The brand bears 100% of the burden of sourcing value.
White-label TAP is different:
01
Run a fully closed, branded points program
By default, you run a fully closed, branded points program under your control.
02
Enable conversion when you choose
If you choose, you can enable conversion from your loyalty points into TAP points at a rate you define.
03
Access the TAP Marketplace
Those TAP points are then only redeemable in the TAP Marketplace (for now), giving your customers a curated set of additional rewards and experiences beyond your own catalog—without you having to negotiate each one.

You control:
  • Whether conversion exists at all.
  • Who can convert (e.g. only premium tiers, only certain regions).
  • The conversion rate and limits (caps, windows, minimum balances).
Strategically, that means:
  • Your program stays brand-centric and closed-loop if you want it to.
  • When you want to add more perceived value, you turn on the TAP Marketplace bridge and instantly give customers more to aspire to—without diluting your core status levels or rewriting your economics.
BUSINESS OUTCOMES
What This Is Meant to Move
This isn't just about features.
White-label TAP is designed to help you:
  • Lift purchase frequency among active members (e.g. +5–15% in targeted cohorts, depending on sector and campaigns).
  • Increase average order value and basket mix by rewarding behaviors you care about.
  • Reduce churn in key segments with targeted, points-based winback and survey flows.
  • Shift acquisition toward measurable referrals and influencers (paying for actual revenue, not vanity metrics).
  • Consolidate loyalty tech so your teams stop reinventing the same logic across channels and tools.
The exact numbers will depend on your baseline and execution, but the platform is built with those outcomes in mind—not just "points and badges."
CORE CAPABILITIES
All of TAP's Major Loyalty Features (Except TAP Pay)
You get all of TAP's major loyalty and engagement features, minus payment processing.
1. Omnichannel Points Engine
Define which behaviors earn points across:
In-store / on-premise
  • Location check-ins via QR
  • Event participation
  • In-store interactions
Online & in-app
  • Purchases
  • Account creation / profile completion
  • Subscription events (start, renewals, anniversaries)
Advocacy & engagement
  • Referrals that turn into real customers
  • Ratings/reviews
  • Survey completions

You set:
  • Earn rules (how many points, for what, how often).
  • Tiers and thresholds (if you want a tiered program).
  • Caps and cooling periods (to control liability and abuse).
TAP provides the real-time ledger, rules framework, and admin UI across channels.
2. Check-Ins & QR Engagement
Bring the physical and digital worlds together without ripping out your POS:
Location check-ins
Customers scan QRs at your locations or events to log visits and earn points.
Campaign QRs
Codes on packaging, receipts, OOH, partner venues that:
  • Grant points
  • Enroll customers in campaigns
  • Attribute engagement to specific partners or channels
You can start with static QRs and consumer smartphones. Later, add staff devices or deeper integrations when it proves its value.
3. Referrals & Influencer Attribution
Move word-of-mouth and influencer spend from "hope" to hard numbers.
  • Give customers referral links and codes under your brand.
  • Let influencers/affiliates operate with tracked identifiers (still under your program's surface).
  • When referred users convert (e.g., first purchase, subscription start), TAP:
  • Grants points to referrer and referee according to your rules.
  • Attributes events and revenue to the right partner.
You can then:
  • Shift influencer compensation from flat fees to performance-based models.
  • Identify your most valuable advocates and invest in them.
  • Kill campaigns that don't move revenue.
4. Coupons & Offers (Optional)
If you already have robust discount tooling, TAP doesn't replace it. Instead, it can coordinate with it:
  • Trigger bonus points on top of existing offers.
  • Unlock benefits at certain thresholds or tiers.
  • Combine coupons with points if you want; or keep TAP purely points-based.
You decide how tightly you bind points to discounts. The platform doesn't force you into a discount-heavy model.
5. Messaging & Campaigns
Loyalty data is only useful if you can act on it.
White-label TAP lets you:
Segment users by:
  • Recency, frequency, monetary value
  • Points balance, tier, tenure
  • Channels, locations, engagement patterns
Run campaigns:
  • Boosters ("2x points this weekend on [category]").
  • Winback ("We haven't seen you in 60 days—earn 200 bonus points if you come back this month").
  • Launches ("Earn extra points for trying our new product line").
You can:
  • Use TAP's built-in engagement channels, and/or
  • Pipe segments and events into your existing CRM/ESP (Salesforce, Braze, Klaviyo, Adobe, etc.) via APIs and exports.
We're not trying to replace your marketing stack; we're giving it better loyalty data and primitives.
6. Customer Satisfaction Surveys (Incentivized With Points)
Closing the loop on experience is often painfully manual. White-label TAP lets you build survey flows tied to events and powered by the points engine.
Examples:
  • After an order delivery or in-store visit: "How was your experience with [Brand/Location]? 3 quick questions for 20 points."
  • After a service interaction: "Rate your support experience and tell us what we could improve; earn 30 points."
You get:
  • High response rates (points are a clean, controllable incentive).
  • Structured feedback tied directly to transactions or visits.
  • Triggers for:
  • Instant winback or apology flows for low scores.
  • Thank-you bonuses or upsell prompts for high scores.
  • Internal alerts and dashboards for operations.
All without stitching together separate survey tools, incentives, and customer mapping.
7. Marketplace & Rewards (Plus TAP Conversion Option)
Your customers ultimately care about what points get them.
With white-label TAP you can:
Run your own rewards catalog:
  • Vouchers, gift cards, products, bundles, experiences.
  • Early access, VIP events, and non-monetary perks.
Optionally allow customers to convert your loyalty points into TAP points:
  • You define the conversion rate and rules.
  • Converted TAP points are only redeemable in the TAP Marketplace (not directly at other TAP merchants for now).
  • The TAP Marketplace can include:
  • Digital rewards
  • Experiences
  • Curated partner offers (aligned with your brand positioning)

This means:
  • You keep full control of your own rewards.
  • But when you want to extend the perceived value of your program, you flip on the TAP conversion bridge and instantly give customers additional, curated ways to spend—without your team having to source and manage every reward.
ARCHITECTURE, INTEGRATION & CONTROL
Segregated Instance & Deployment
Each white-label TAP deployment is:
A logically segregated instance of the platform, with:
  • Separate databases
  • Isolated configuration and auth
  • Your own branding and endpoints
We design deployment with your IT/security team:
  • Region selection & data residency as required
  • Integration into your identity provider (SSO)
  • Role-based access control and audit logs for admins
Integration Patterns
We support multiple integration depths:
Lightweight / Pilot Mode
  • QRs in stores and campaigns (no POS change initially).
  • Batch or streaming import of transactions from your commerce / POS.
  • Minimal code changes to your main stack.
Standard / Full Program Mode
  • Real-time APIs for:
  • Purchases
  • Account events
  • Tier changes
  • Referrals and redemptions
  • SDKs to embed loyalty features into your mobile apps and web properties.
  • Webhooks to feed events into your CDP, CRM, and analytics stack.
Advanced / Multi-Brand / Multi-Region
  • Support for multiple brands under a group umbrella.
  • Region-specific rules, currencies, campaigns and legal constraints.
  • Governance structures where central teams define core rules and local teams manage offers and campaigns.
We don't force a "one-size-fits-all" integration. You start at the level you can handle and deepen over time.
SECURITY, FRAUD & ABUSE CONTROL
Enterprise loyalty is a fraud magnet. We treat that seriously.
White-label TAP includes controls for:
Multi-account abuse
  • Device fingerprinting and velocity checks.
  • Limits on points earn per device/IP/email.
Referral fraud
  • Rules to require real actions (e.g. verified purchase) before granting referral points.
  • Anomaly detection on referral graphs, self-referrals, loops.
Fake reviews / survey abuse
  • Linking points to verified events (e.g. order IDs, visit IDs).
  • Detection and throttling of suspicious patterns.
Location spoofing for check-ins
  • Anti-spoof checks at app level (if you use TAP SDK).
  • Rules tied to geography and store geofences, where applicable.
Plus:
  • Role-based admin access with audit logging for changes.
  • Clear logs of points issuance, conversion, and redemptions for Finance and Audit teams.

We're not naïve about the ways loyalty programs can be gamed. Fraud and abuse controls are part of the design, not an afterthought.
MIGRATION & COEXISTENCE
Working With Existing Programs
You're almost never starting from scratch.
We assume you may have:
  • An existing points program with balances.
  • Tier names/status levels you don't want to kill.
  • Long-standing partnerships and card-linked offers.
We support:
1
Parallel/shadow mode:
Run TAP alongside your existing system to validate data and behavior before fully switching.
2
Balance migration:
  • Map existing point currencies into TAP.
  • Grandfather tiers and balances under a unified ledger.
3
Phased rollout:
  • Start in one market/brand/segment.
  • Learn, adjust rules, then expand.
You don't have to "rip and replace" on day one. You can move at a pace that matches your politics, risk appetite, and tech capacity.
BUILD VS BUY
Why Not Just Build It Yourself?
Could you build all this in-house?
Absolutely.
But realistically:
To replicate the core (let alone the network bridge) you'd need:
  • Real-time event collection & processing.
  • A highly reliable points ledger with no double-credit issues.
  • Admin tools and workflows for marketing, CX, and ops teams.
  • Fraud & abuse tools.
  • SDKs, APIs, and documentation.
  • Ongoing maintenance and feature roadmap.
12-24
Months
Typical internal builds drag 12–24 months before launch.
$$$
Cost
Cost low 7–8 figures in engineering time and overhead.
Still struggle to keep up with evolving UX and use cases.

Every quarter your teams spend rebuilding loyalty plumbing is a quarter they're not:
  • Improving customer experience, or
  • Launching differentiation features your competitors don't have.
White-label TAP gives you:
  • A mature, specialized engine you can brand and control.
  • Enterprise-grade integration and governance options.
  • A future-proof path to additional value via TAP Marketplace conversion.
So your internal teams focus on strategy and brand, not reinventing the ledger.
WHY NOT A GENERIC WHITE-LABEL PLATFORM?
What Makes TAP Different
Most white-label vendors will give you:
  • Points, tiers, basic rewards.
  • Some segmentation and messaging.
  • A branded app or web portal.
They generally won't give you:
  • A credible path to network effects or ecosystem value.
  • An integrated Marketplace you can selectively expose to your customers.
  • A structured option to let your customers trade up into a broader currency layer while you retain full control.
White-label TAP is:
A full-featured, modern loyalty & engagement platform you can own and brand,
Plus a unique, optional bridge to TAP points and the TAP Marketplace
Where converted points can be used for curated rewards and experiences beyond what you offer internally, without you having to build or manage that ecosystem.
You get both: The control and focus of a traditional closed-loop program, and The upside of a broader, lifestyle-like points utility when you want it.
INTERNAL STAKEHOLDER VIEW
What Each Team Gets
Marketing / Growth
  • Faster campaign launch cycles (no custom dev for every new promo).
  • Unified view of loyalty behavior across channels.
  • Tools to run targeted, point-based campaigns and referrals.
Product / Digital
  • Modern loyalty primitives (points, tiers, rewards, referrals, surveys) to build experiences on top of.
  • SDKs, APIs, events—clean interfaces instead of brittle scripts.
IT / Security
  • A controlled, segregated platform instead of scattered custom scripts.
  • Clear integration boundaries and security model.
  • Vendor with explicit responsibilities, SLAs, and auditability.
Finance
  • Parameterized point economics (earn rules, conversion rates, caps).
  • Clear reporting on points issued, outstanding liability, and redemptions.
  • Visibility into incremental revenue from campaigns and segments.
Legal / Compliance
  • Centralized control over program terms and rules.
  • Data segregation and region-handling aligned with regulatory needs.
  • A single, accountable vendor for the loyalty infrastructure.
EXAMPLE SCENARIOS
Illustrative Use Cases
Retail Group Pilot
Scope:
30 stores + e-commerce, 6-month pilot.
Setup:
  • Store check-ins, points on purchases, NPS surveys post-visit, basic referrals.
Outcomes (illustrative ranges):
  • +8–12% increase in visit frequency among enrolled members.
  • 20–30k NPS responses tied to actual store visits.
  • Clear identification of top 5% advocates driving a disproportionate share of referrals.
  • Controlled point cost vs incremental revenue with positive ROI.
DTC Brand With Offline Pop-Ups
Scope:
E-commerce + 3 pop-up locations.
Setup:
  • Points for purchases and reviews online; check-ins and points at pop-ups; selective TAP Marketplace conversion for premium tier.
Outcomes (illustrative):
  • Higher re-engagement among pop-up visitors vs generic email-only campaigns.
  • Stronger uptake on reviews with points as incentive.
  • Premium members show increased satisfaction due to Marketplace access.
The specifics will vary, but this is the type of closed-loop measurement + program agility white-label TAP is built to enable.
ENGAGEMENT & NEXT STEPS
How We Work With You
White-label TAP is an enterprise solution. Pricing and deployment depend on:
Number of brands, locations, and regions.
Complexity of integration and systems.
Support, SLA, and compliance requirements.
Whether you plan to enable TAP Marketplace conversion and to what extent.
What we don't do:
  • Publish a fake "from $X/month" for something that's obviously bespoke.
  • Force you into multi-year lock-in before you've proven value.
What we do:
  • Work with you on a phased approach (pilot → expansion).
  • Help you design economics and governance that your Finance, IT, and Legal teams can live with.
  • Stand behind the platform with clear responsibilities.
Ready to Transform Your Loyalty Program?
If you're evaluating how to build or upgrade your loyalty and engagement stack: