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Stop leaving revenue on the table
TAP is a universal rewards currency and engagement infrastructure that lets any B2C business — from a café to an airline to a mobile app — offer points for the behaviors that drive revenue, while TAP manages the underlying economy and redemption layer.
One system to drive:
More repeat usage
Higher customer lifetime value
Smarter incentives
Measurable ROI
The uncomfortable truth
Most businesses don't have a real way to control customer behavior
They rely on:
  • discounts that crush margin
  • ads without clear attribution
  • loyalty tools that don't compound
  • single-brand programs customers forget
Even "busy" businesses are bleeding value through:
  • low repeat frequency
  • slow-hour loss
  • untracked referrals
  • anonymous customers they can't re-engage
TAP fixes this with cheaper incentives, better data, and a compounding customer asset.
What is TAP?
TAP is a multi-merchant rewards and engagement platform designed to increase business revenue.
Businesses can reward customers for the behaviors that matter most, like:
  • visits and check-ins
  • referrals
  • verified reviews and feedback
  • survey completion (roadmap)
  • purchases (online or optional TAP Pay in-store)
Customers use one TAP app, earn one points balance, and redeem in a maintained TAP Marketplace.
You don't need to build a rewards catalog. You don't need POS changes to start. You can begin light and scale only once you see ROI.
Why TAP makes businesses more money
A cheaper lever than discounting
Points can cost far less than cash promotions. You can motivate behavior without publicly cutting price.
Real demand shaping
Reward the right behaviors:
  • off-peak usage
  • repeat visits
  • higher-value actions
  • referrals that actually convert
A compounding customer asset
Each TAP action grows a past-customer audience that can be re-engaged through TAP. Returns increase over time.
Measurable ROI
TAP links incentives to outcomes — so you stop guessing what worked.
Four ways to implement TAP
Pick the track that matches your business today. Each track is designed to minimize effort and maximize revenue impact.
Track 1
TAP for SMB (Brick & Mortar)
The fastest way for physical businesses to drive repeat revenue
Best for: cafés, restaurants, salons, gyms, boutiques, local retail
Start in 5 minutes with one printed QR poster. No device required. No staff training. No POS changes.
What you can enable immediately:
  • Check-ins
  • Referrals
  • Reviews/feedback
  • Points-only loyalty
  • Simple analytics
Then unlock more as you grow:
  • staff-validated coupons
  • direct messaging to past customers
  • events
  • optional TAP Pay for closed-loop ROI
  • targeted promotions (roadmap)

We'll fund your first 1,000 points to make the first step a no-brainer.
Track 2
TAP for E-Commerce
A cross-channel rewards layer that boosts retention and LTV
Best for: DTC, Shopify/Woo/Prestashop, online-first brands
E-commerce brands often have discount tools — what they don't have is a universal, multi-merchant rewards currency that expands customer value beyond their own store.
Lightweight ways to launch:
  • success-page triggers
  • post-purchase email links
  • package inserts
  • referral + review rewards
Deeper options:
  • plugins
  • JS SDK
  • server-side API events (purchase, sign-up, milestones)
Use points to increase:
  • second purchase rate
  • referral conversion
  • verified reviews
  • cross-channel loyalty (online + pop-ups + partners)
Track 3
TAP White-Label
Your branded rewards program — powered by TAP's economy
Best for: large brands, chains, airlines, rail, retail groups, consumer platforms
You get a segregated, branded instance with all core TAP features except TAP Pay.
Why white-label with TAP instead of building from scratch:
  • faster rollout
  • lower engineering burden
  • proven engagement mechanics
  • access to a maintained rewards economy
Differentiator: Your customers can convert your branded points into TAP points at a defined rate. For now, converted points are usable in the TAP Marketplace (not other merchants).
This gives your program:
  • more perceived value
  • more redemption utility
  • stronger retention
Track 4
TAP via API
Plug in a full rewards engine without building one
Best for: LCC airlines, rail operators, urban mobility, subscription apps, consumer fintech, marketplaces, fitness/wellness, gaming/lifestyle apps
If growth depends on habit, repeat usage, or customer value expansion — this track is for you.
Your product triggers points for the actions you choose:
  • bookings
  • rides
  • subscriptions
  • milestones
  • referrals
  • off-peak usage
  • high-margin add-ons
  • renewals
  • churn-prevention behaviors
TAP handles:
  • points issuance rules
  • user balance
  • fraud-aware reward logic
  • redemption via the TAP Marketplace
  • the underlying rewards economy

Why this is powerful: Points are often cheaper than discounts — and far more precise than broad promotions.
Why TAP wins long-term
Multi-merchant is the moat
Single-brand programs only see a slice of the customer. TAP is multi-merchant by design, giving the platform a deeper view of real consumer behavior across categories and contexts.
Over time, this enables:
  • smarter segmentation
  • better re-engagement
  • higher-intent targeting
  • stronger business outcomes
  • powerful network effects
How to get started
You don't need to "go all in." Start with the lightest version, prove ROI, then unlock more.
SMB
print-and-go check-ins
E-commerce
simple event-based points
White-label
branded rewards with conversion upside
API
embed rewards into your existing flows
You can keep running on hope…
or you can install a system that reliably increases repeat revenue
If you don't have:
  • low-cost incentives
  • measurable retention
  • a growing re-engageable customer asset
  • and a modern rewards layer
you're leaving predictable money behind.
TAP is built to capture it — quickly.