Turn Every Order Into a Customer You Can Actually Grow (TAP For E-Commerce)

Turn Every Order Into a Customer You Can Actually Grow
TAP is a cross-channel, points-first loyalty layer for online brands. Reward purchases, reviews, and referrals with low-cost points your customers can use across a wider ecosystem—without rebuilding your store or your discount logic.
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WHO THIS IS FOR
(AND WHAT'S BROKEN TODAY)
If you're running an online brand, your life probably looks like this:
Acquisition costs keep creeping up.
Discount codes are everywhere and train customers to wait for sales.
"Loyalty plugins" sit inside your store and don't talk to the rest of the world.
You can't really see which referrals or influencers drive actual revenue.
You don't have time or interest in building a full-blown loyalty system from scratch.
You don't need yet another coupon app.
You need a simple, points-based system that:
Rewards the behaviors you care about (orders, reviews, referrals).
Works for both online and offline activity.
Is managed for you so your team isn't maintaining a loyalty bank and UI.
That's what TAP is.
WHAT TAP IS
(IN PLAIN LANGUAGE)
For consumers
TAP is one app (iOS/Android) that works with many brands—online and offline.
Customers earn TAP points when they:
Order from your online store
Leave verified product reviews
Refer friends who actually buy
Visit and check in at physical TAP businesses (cafés, salons, gyms, etc.)
They keep one points balance that's useful in more than one place.
For your brand
TAP is:
A points engine that sits on top of your existing store.
A way to track purchases, reviews, referrals, and cross-channel behavior.
A single points ledger that can unify:
Online orders
Pop-ups and events
Any future physical locations or partners
TAP:
Stores and updates all point balances
Handles redemptions and the marketplace
Runs the loyalty UX inside the TAP app
You:
Decide what earns points.
Decide roughly how generous you want to be.
See the impact on revenue and repeat behavior.
DEFAULT POINTS MODEL
(LOW AND SANE, NOT GIVEAWAY-CRAZY)
We keep the default earn rates modest and economic from day one:
Account creation
15 points
First purchase
30 points
Every purchase
1 point per €
Verified review
40 points
Referral:
80 points to the referrer when a friend makes their first order
80 points to the friend on that first order
Points can cost as little as €0.007 per point (0.7 cents).
You can:
Use these defaults and see results.
Tweak them later if you want more/less aggressive incentives.
HOW TAP FITS INTO YOUR STORE
(WITHOUT BREAKING IT)
We're not asking you to rebuild checkout or migrate to a new platform. You keep Shopify/Woo/Prestashop/etc. TAP sits on top.
Step 1 – Create Your TAP Merchant Account
Tell us:
Brand name, URL, logo
Category (fashion, beauty, supplements, etc.)
Main currency
"Online store" as your business type
Takes a few minutes.
STEP 2 – Turn On the Points-Only Starter Setup
You get a ready-made ruleset:
15 pts – account created
30 pts – first order
1 pt per € – every order
40 pts – verified review
80 + 80 pts – successful referral pair
You can accept this in one click and move on.
STEP 3 – Drop TAP Into Your Flow (Fast, No Heavy Dev)
Start with no-code/low-code:
Checkout "Thank You" page snippet
Small JS snippet on the order confirmation page.
On each successful order it sends TAP:
Order ID
Order amount
Customer identifier (e.g. email)
TAP logs the event and allocates points according to your rules.
Order Confirmation Emails
Add a line like: "Earn TAP points for your orders and across the TAP network. Download TAP and link your email to claim your points."
This acts as a soft mode:
Points accrue against their email in TAP.
When they eventually install TAP and confirm their email, the points are waiting.
Optional: QR insert in your packaging
A simple card that says: "Scan this with the TAP app to claim points for this order and discover other places where you can use them."
Encourages app download with a concrete reward.
Time to first test: realistically 1–2 hours total if your team is even mildly organized.
Step 4 – (Later) Go Deeper If It's Working
Once you see early results, you can decide if you want more:
Platform plugins (Shopify/Woo style apps)
Install, connect TAP, and let the app handle events automatically.
API/SDK integration (for engineering teams)
JS SDK for front-end events (account creation, add-to-cart, checkout started).
Server-side APIs for: Orders, Subscriptions, Reviews, Referrals
None of this is required to start. You begin with the easy mode and scale up only if it's worth your time.
WHAT YOUR CUSTOMERS EXPERIENCE
From the customer's POV, it's simple:
They shop and order like they always do on your site.
On the confirmation page and by email, they see something like: "Claim TAP points for this order."
They open or download the TAP app, scan a QR code, and instantly see:
Points from your brand
Points they may already have from other TAP merchants
A catalog of ways to spend points in the TAP Marketplace
(Optionally) Rewards unique to your brand if you list them
They're not learning a new checkout. They're just getting extra value attached to something they already do.
"DO MY CUSTOMERS REALLY WANT ANOTHER APP?"
Fair question.
We handle this by:
Making the app work in more than one store.
They can earn TAP points around town as well (cafés, salons, gyms, etc.).
It's not "Download our brand's app"; it's "Download a universal points app that your brand participates in."
Letting points accrue even before the app.
If they use the same email, we can show them their historical points once they finally install TAP.
Making the first reward meaningful.
That first account + first purchase + first review can easily add up to a respectable chunk of points.
You can highlight that directly: "Get X TAP points on your first order when you claim with TAP."
WHAT YOU GET OUT OF IT
1. More Repeat Purchase Behavior
Very basic, but real:
Customers earn 1 point per € on every order.
They get small bonuses for first order, reviews, and referrals.
Over time, those points build into something they don't want to waste.
Result: More customers come back sooner and more often to you (and other TAP partners).
2. Real Referrals & Influencer Tracking
You can finally move beyond "Use my code ALEX10" screenshots.
With TAP:
Each customer gets a referral code/link/QR.
Influencers get the same, but with a special label in your TAP data.
When their friends or followers order:
They earn points.
You see real numbers for: Orders, Revenue, Lifetime value per referrer/influencer
You decide how you pay your influencers. TAP's job is to show you exactly what they drove.
3. A Growing, Messageable Audience Inside TAP
Every TAP-identified customer linked to your brand becomes part of your "past customers" audience inside TAP.
You can:
Run campaigns that target:
Lapsed customers
High-value customers
People who responded to specific promotions
Use points as the incentive
Instead of permanent discounts:
"Triple points on your next order this weekend."
"Earn 40 bonus points for trying our new product line."
This is another channel and data layer on top of your email/SMS stack, not a replacement.
4. Customer Satisfaction Surveys
(Near-Term Feature)
Very soon, you'll be able to use TAP to send lightweight customer satisfaction surveys, tied to TAP points.
Think:
After someone's order is delivered, TAP can prompt: "How was your experience with [Brand]? 3 quick questions = 20 TAP points."
You get:
Higher survey completion rates (because people earn points).
Clean, structured feedback tied to actual orders.
A better understanding of what's working and what's not, without setting up a separate survey tool + incentive system.
Customers get:
More points for doing something that's already in their interest (telling you what could be better).
5. Cross-Channel Loyalty
(If You Have Any Offline Presence)
If you:
Run pop-ups
Do events
Have a flagship or shop-in-shop partners
Let customers check in at events using TAP
Reward in-person purchases with points too
Run unified campaigns
"Order online + check in at our pop-up this month and earn bonus points."
Your online and offline activity feed into one loyalty narrative instead of being completely separate worlds.
6. TAP Handles the Reward Plumbing
You don't have to:
Build a rewards catalog UI.
Manage individual point balances.
Implement complex redemption logic.
TAP:
Keeps track of every point earned and spent.
Powers the TAP Marketplace where customers spend points.
Optionally lets you list brand-specific rewards (gift cards, bundles, experiences) if you want.
You:
Only pay for the points you issue.
Decide if you want to offer any brand-specific redemptions or just let your customers use points across the wider TAP network.
ECONOMICS: POINTS-ONLY, NO COUPONS
Here's a concrete example so you can sanity-check the economics.
Assumptions (one week):
1,000 orders
Average order value: €40
200 new customer accounts created
100 verified reviews
80 referral-driven first orders
Default point rules:
Account creation: 15 pts
First purchase: 30 pts
Order value: 1 pt per €
Review: 40 pts
Referral: 80 pts (referrer) + 80 pts (friend)
Points awarded:
Total points: 3,000 + 6,000 + 40,000 + 4,000 + 6,400 + 6,400 = 65,800 points
If points cost €0.007 each:
Total cost of points for the week ≈ €460.60
Revenue side:
Total weekly revenue: 1,000 orders × €40 = €40,000
Now assume:
All 80 referral orders are incremental (they wouldn't have happened without TAP referrals): 80 × €40 = €3,200
TAP's points + presence nudge 100 extra repeat orders you wouldn't have gotten this week otherwise: 100 × €40 = €4,000
Immediate incremental revenue ≈ €7,200
Cost of points ≈ €460.60
That's roughly 15.6× ROI on your points spend (€7,200 ÷ €460.60 ≈ 15.6)
That's before:
The extra value of 100 new reviews
The ability to re-engage those customers via TAP messaging later
Any cross-channel activity you might add later
All of this is with no coupons or extra discounts—just points.
"AREN'T I SENDING CUSTOMERS INTO A NETWORK WITH COMPETITORS?"
Bluntly: that's the main mental objection.
Here's how we handle it:
TAP is being built around complementary categories (cafés, gyms, salons, small local shops, etc.), not just your direct DTC competitors.
Over time, we can tune exposure by category so your customers don't immediately get shoved toward obvious substitutes.
Your upside:
Customers see you as part of a bigger, useful "earn everywhere" ecosystem.
You get access to TAP users who first discovered the app elsewhere and might never have found you otherwise.
And you always control:
How generous you are with points.
Whether you list brand-specific offers in the Marketplace.
You're plugging into a shared rail, but you're not surrendering control.
"WE ALREADY HAVE A LOYALTY PLUGIN"
Great. Keep it.
Use TAP where your current loyalty solution simply doesn't reach:
Network-wide points that matter outside your store.
Physical-world touchpoints (events, shops, partners).
Clean referral and influencer measurement across channels.
Central handling of points, redemptions, and (soon) customer satisfaction surveys.
Think of TAP as your cross-channel, multi-merchant points rail, not a replacement for your store's native coupon/discount engine.
"WE DON'T HAVE DEV TIME"
The honest answer:
You need a little bit, not a rebuild.
Minimal integration looks like:
One "Thank you" page snippet.
One extra line in your order confirmation email.
(Optional) A QR card in your packaging.
That's it for a first test. APIs, SDKs, and plugins are phase two, once your team is convinced it's worth investing more.
PRICING
(AT A HIGH LEVEL)
We're not trying to hide the ball.
You pay for points you issue.
No mandatory "enterprise" platform fee just to sit on the system.
Optional add-ons if/when you want them:
Featured placements in the TAP Marketplace
Extra support / SLAs
Deeper integration work for very custom setups
You stay in control of how generous you are, and in turn, what your TAP bill looks like. If TAP isn't generating incremental revenue, your point spend stays low.