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Turn Every Order Into a Customer You Can Actually Grow

TAP is a cross-channel, points-first loyalty layer for online brands. Reward purchases, reviews, and referrals with low-cost points your customers can use across a wider ecosystem—without rebuilding your store or your discount logic.

WHO THIS IS FOR

(AND WHAT'S BROKEN TODAY)

If you're running an online brand, your life probably looks like this:

  • Acquisition costs keep creeping up.
  • Discount codes are everywhere and train customers to wait for sales.
  • "Loyalty plugins" sit inside your store and don't talk to the rest of the world.
  • You can't really see which referrals or influencers drive actual revenue.
  • You don't have time or interest in building a full-blown loyalty system from scratch.

You don't need yet another coupon app.

You need a simple, points-based system that:

  • Rewards the behaviors you care about (orders, reviews, referrals).
  • Works for both online and offline activity.
  • Is managed for you so your team isn't maintaining a loyalty bank and UI.

That's what TAP is.

WHAT TAP IS

(IN PLAIN LANGUAGE)

For consumers

TAP is one app (iOS/Android) that works with many brands—online and offline.

Customers earn TAP points when they:

  • Order from your online store
  • Leave verified product reviews
  • Refer friends who actually buy
  • Visit and check in at physical TAP businesses (cafés, salons, gyms, etc.)

They keep one points balance that's useful in more than one place.

For your brand

TAP is:

  • A points engine that sits on top of your existing store.
  • A way to track purchases, reviews, referrals, and cross-channel behavior.
  • A single points ledger that can unify:
  • Online orders
  • Pop-ups and events
  • Any future physical locations or partners

TAP:

  • Stores and updates all point balances
  • Handles redemptions and the marketplace
  • Runs the loyalty UX inside the TAP app

You:

  • Decide what earns points.
  • Decide roughly how generous you want to be.
  • See the impact on revenue and repeat behavior.

DEFAULT POINTS MODEL

(LOW AND SANE, NOT GIVEAWAY-CRAZY)

We keep the default earn rates modest and economic from day one:

Account creation

15 points

First purchase

30 points

Every purchase

1 point per €

Verified review

40 points

Points can cost as little as €0.007 per point (0.7 cents).

You can:

  • Use these defaults and see results.
  • Tweak them later if you want more/less aggressive incentives.

HOW TAP FITS INTO YOUR STORE

(WITHOUT BREAKING IT)

We're not asking you to rebuild checkout or migrate to a new platform. You keep Shopify/Woo/Prestashop/etc. TAP sits on top.

Step 1 – Create Your TAP Merchant Account

Tell us:

  • Brand name, URL, logo
  • Category (fashion, beauty, supplements, etc.)
  • Main currency
  • "Online store" as your business type

Takes a few minutes.

STEP 2 – Turn On the Points-Only Starter Setup

You get a ready-made ruleset:

  • 15 pts – account created
  • 30 pts – first order
  • 1 pt per € – every order
  • 40 pts – verified review
  • 80 + 80 pts – successful referral pair

You can accept this in one click and move on.

STEP 3 – Drop TAP Into Your Flow (Fast, No Heavy Dev)

Start with no-code/low-code:

Checkout "Thank You" page snippet

  • Small JS snippet on the order confirmation page.
  • On each successful order it sends TAP:
  • Order ID
  • Order amount
  • Customer identifier (e.g. email)
  • TAP logs the event and allocates points according to your rules.

Order Confirmation Emails

  • Add a line like: "Earn TAP points for your orders and across the TAP network. Download TAP and link your email to claim your points."
  • This acts as a soft mode:
  • Points accrue against their email in TAP.
  • When they eventually install TAP and confirm their email, the points are waiting.

Optional: QR insert in your packaging

  • A simple card that says: "Scan this with the TAP app to claim points for this order and discover other places where you can use them."
  • Encourages app download with a concrete reward.

Time to first test: realistically 1–2 hours total if your team is even mildly organized.

Step 4 – (Later) Go Deeper If It's Working

Once you see early results, you can decide if you want more:

Platform plugins (Shopify/Woo style apps)

Install, connect TAP, and let the app handle events automatically.

API/SDK integration (for engineering teams)

  • JS SDK for front-end events (account creation, add-to-cart, checkout started).
  • Server-side APIs for: Orders, Subscriptions, Reviews, Referrals

None of this is required to start. You begin with the easy mode and scale up only if it's worth your time.

WHAT YOUR CUSTOMERS EXPERIENCE

From the customer's POV, it's simple:

They shop and order like they always do on your site.

On the confirmation page and by email, they see something like: "Claim TAP points for this order."

They open or download the TAP app, scan a QR code, and instantly see:

  • Points from your brand
  • Points they may already have from other TAP merchants
  • A catalog of ways to spend points in the TAP Marketplace
  • (Optionally) Rewards unique to your brand if you list them

They're not learning a new checkout. They're just getting extra value attached to something they already do.

"DO MY CUSTOMERS REALLY WANT ANOTHER APP?"

Fair question.

We handle this by:

Making the app work in more than one store.

They can earn TAP points around town as well (cafés, salons, gyms, etc.).

It's not "Download our brand's app"; it's "Download a universal points app that your brand participates in."

Letting points accrue even before the app.

If they use the same email, we can show them their historical points once they finally install TAP.

Making the first reward meaningful.

That first account + first purchase + first review can easily add up to a respectable chunk of points.

You can highlight that directly: "Get X TAP points on your first order when you claim with TAP."

WHAT YOU GET OUT OF IT

1. More Repeat Purchase Behavior

Very basic, but real:

  • Customers earn 1 point per € on every order.
  • They get small bonuses for first order, reviews, and referrals.
  • Over time, those points build into something they don't want to waste.

2. Real Referrals & Influencer Tracking

You can finally move beyond "Use my code ALEX10" screenshots.

With TAP:

  • Each customer gets a referral code/link/QR.
  • Influencers get the same, but with a special label in your TAP data.
  • When their friends or followers order:
  • They earn points.
  • You see real numbers for: Orders, Revenue, Lifetime value per referrer/influencer

You decide how you pay your influencers. TAP's job is to show you exactly what they drove.

3. A Growing, Messageable Audience Inside TAP

Every TAP-identified customer linked to your brand becomes part of your "past customers" audience inside TAP.

You can:

Run campaigns that target:

  • Lapsed customers
  • High-value customers
  • People who responded to specific promotions

Use points as the incentive

Instead of permanent discounts:

  • "Triple points on your next order this weekend."
  • "Earn 40 bonus points for trying our new product line."

This is another channel and data layer on top of your email/SMS stack, not a replacement.

4. Customer Satisfaction Surveys

(Near-Term Feature)

Very soon, you'll be able to use TAP to send lightweight customer satisfaction surveys, tied to TAP points.

Think:

After someone's order is delivered, TAP can prompt: "How was your experience with [Brand]? 3 quick questions = 20 TAP points."

You get:

  • Higher survey completion rates (because people earn points).
  • Clean, structured feedback tied to actual orders.
  • A better understanding of what's working and what's not, without setting up a separate survey tool + incentive system.

Customers get:

  • More points for doing something that's already in their interest (telling you what could be better).

5. Cross-Channel Loyalty

(If You Have Any Offline Presence)

If you:

  • Run pop-ups
  • Do events
  • Have a flagship or shop-in-shop partners

Let customers check in at events using TAP

Reward in-person purchases with points too

Run unified campaigns

"Order online + check in at our pop-up this month and earn bonus points."

Your online and offline activity feed into one loyalty narrative instead of being completely separate worlds.

6. TAP Handles the Reward Plumbing

You don't have to:

  • Build a rewards catalog UI.
  • Manage individual point balances.
  • Implement complex redemption logic.

TAP:

  • Keeps track of every point earned and spent.
  • Powers the TAP Marketplace where customers spend points.
  • Optionally lets you list brand-specific rewards (gift cards, bundles, experiences) if you want.

You:

  • Only pay for the points you issue.
  • Decide if you want to offer any brand-specific redemptions or just let your customers use points across the wider TAP network.

ECONOMICS: POINTS-ONLY, NO COUPONS

Here's a concrete example so you can sanity-check the economics.

Assumptions (one week):

  • 1,000 orders
  • Average order value: €40
  • 200 new customer accounts created
  • 100 verified reviews
  • 80 referral-driven first orders

Default point rules:

  • Account creation: 15 pts
  • First purchase: 30 pts
  • Order value: 1 pt per €
  • Review: 40 pts
  • Referral: 80 pts (referrer) + 80 pts (friend)

Points awarded:

If points cost €0.007 each:

  • Total cost of points for the week ≈ €460.60

Revenue side:

  • Total weekly revenue: 1,000 orders × €40 = €40,000

Now assume:

  • All 80 referral orders are incremental (they wouldn't have happened without TAP referrals): 80 × €40 = €3,200
  • TAP's points + presence nudge 100 extra repeat orders you wouldn't have gotten this week otherwise: 100 × €40 = €4,000

Immediate incremental revenue ≈ €7,200

Cost of points ≈ €460.60

That's before:

  • The extra value of 100 new reviews
  • The ability to re-engage those customers via TAP messaging later
  • Any cross-channel activity you might add later

All of this is with no coupons or extra discounts—just points.

"AREN'T I SENDING CUSTOMERS INTO A NETWORK WITH COMPETITORS?"

Bluntly: that's the main mental objection.

Here's how we handle it:

TAP is being built around complementary categories (cafés, gyms, salons, small local shops, etc.), not just your direct DTC competitors.

Over time, we can tune exposure by category so your customers don't immediately get shoved toward obvious substitutes.

Your upside:

  • Customers see you as part of a bigger, useful "earn everywhere" ecosystem.
  • You get access to TAP users who first discovered the app elsewhere and might never have found you otherwise.

And you always control:

  • How generous you are with points.
  • Whether you list brand-specific offers in the Marketplace.

You're plugging into a shared rail, but you're not surrendering control.

"WE ALREADY HAVE A LOYALTY PLUGIN"

Great. Keep it.

Use TAP where your current loyalty solution simply doesn't reach:

  • Network-wide points that matter outside your store.
  • Physical-world touchpoints (events, shops, partners).
  • Clean referral and influencer measurement across channels.
  • Central handling of points, redemptions, and (soon) customer satisfaction surveys.

Think of TAP as your cross-channel, multi-merchant points rail, not a replacement for your store's native coupon/discount engine.

"WE DON'T HAVE DEV TIME"

The honest answer:

  • You need a little bit, not a rebuild.

Minimal integration looks like:

  1. One "Thank you" page snippet.
  1. One extra line in your order confirmation email.
  1. (Optional) A QR card in your packaging.

That's it for a first test. APIs, SDKs, and plugins are phase two, once your team is convinced it's worth investing more.

PRICING

(AT A HIGH LEVEL)

We're not trying to hide the ball.

  • You pay for points you issue.
  • No mandatory "enterprise" platform fee just to sit on the system.
  • Optional add-ons if/when you want them:
  • Featured placements in the TAP Marketplace
  • Extra support / SLAs
  • Deeper integration work for very custom setups

You stay in control of how generous you are, and in turn, what your TAP bill looks like. If TAP isn't generating incremental revenue, your point spend stays low.