The simplest version is:
customers pay with TAP and earn points per euro spent
Everything else is optional.
TAP Pay helps you connect rewards to actual spending, which can help drive:
TAP Pay is not just another payment method.
It is a revenue tool.
With TAP Pay, you can:
reward spending directly
encourage customers to come back
sell prepaid value
create subscriptions
drive more traffic in slower times
make revenue more predictable
TAP Pay can help you:
Increase Visit Frequency
Increase Customer Lifetime Value
Get Paid Upfront Through Credit/Gift Products
Create Recurring Revenue Through Subscriptions
Before you can use TAP Pay, you must create a wallet for that merchant.
Once the merchant wallet is active:
From there, you can:
With a static QR, the customer enters the amount.
How to generate it:
What to do with it: print it and place it at the counter / host stand / bar / reception. Customers scan it in TAP and type the amount themselves.
Customer flow:
With a dynamic QR, the merchant enters the amount first and the QR includes that amount. A merchant device is required as these QR codes are generated in real time.
How it works:
Best for:
If a customer's TAP balance does not cover the full amount: customer pays part with TAP, customer pays the rest by cash or card.
Example: Bill = €27.50 · TAP pays = €20 · customer pays remaining €7.50 by card/cash
Static QR = easiest  | Dynamic QR = more controlled
TAP Pay is optional. You do not need it to start with TAP.
Core TAP helps you build the audience.
TAP Pay helps you do more with it.
TAP helps you make more money by helping you:
increase repeat visits
bring in new customers through referrals
strengthen trust through reviews
grow a base of past customers you can re-engage later
and, if you add TAP Pay, connect rewards directly to revenue
That is how TAP starts compounding for your business.
TAP Pay